Where Is TRUEDAN From? From a Shilin Night Market Stall to 13 International Markets

Quick Answer

TRUEDAN (珍煮丹) started in 2010 as a stall at Taipei’s Shilin Night Market and is known for freshly cooked brown sugar pearls and brown sugar boba milk. It entered Hong Kong in 2018 and reached 13 international markets within about 18 months. Its watermelon drinks have recently drawn attention.

TRUEDAN at a Glance

Item	Details
Founded	2010, Shilin Night Market, Taipei
Signature	Brown sugar boba milk
Overseas	Hong Kong in 2018, 13 markets within about 18 months
Recent buzz	Watermelon drinks

3 Lessons for Bubble Tea Operators

Fresh-cooked pearls sell: see brown sugar boba milk and tapioca pearls.
Seasonal fruit drinks create buzz: see frozen juice.
Night market brands can go global: see Taking a bubble tea brand overseas.

How Tang Sugar Supports Bubble Tea Businesses

Tang Sugar supplies brown sugar pearls, tapioca pearls, frozen juice, creamer and packaging from Taiwan, quoted together for your menu and consolidated into one shipment. We also offer an international sourcing agent service and tea shop planning. Contact us for bulk and wholesale quotes.

Note: this article summarizes public information about the brand. Caitang International (Tang Sugar) has no partnership or affiliation with the brands mentioned; brand names and trademarks belong to their owners. Figures are as of each source’s publication date.